privacy policy

Effective date: 7/30/2026 · CharisTea Brands LLC · charistea.com

Your privacy matters to us

This Privacy Policy describes how CharisTea Brands LLC (“CharisTea,” “we,” “us,” or “our”) collects, uses, and shares information when you visit charistea.com or make a purchase from us. By using our site, you agree to the practices described in this policy.

We keep this policy straightforward. If you have any questions, reach out to us directly at hello@charistea.com.

01

Information we collect

We collect information you provide directly to us, information collected automatically when you visit our site, and information from third-party services.

Information you provide

When you make a purchase, create an account, or contact us, we may collect your name, email address, shipping and billing address, phone number, and payment information. Payment details are processed securely by Shopify and are not stored by CharisTea directly.

Information collected automatically

When you visit charistea.com, we automatically collect certain information about your device and browsing behavior, including your IP address, browser type, pages visited, time spent on pages, and referring URLs. This is collected through cookies and similar tracking technologies.

Information from third parties

We may receive information about you from third-party services we use to operate our business, such as Shopify (our e-commerce platform), Klaviyo (our email marketing platform), Google Analytics, and Meta (Facebook/Instagram). Each of these services has its own privacy policy governing their use of your data.

02

How we use your information

We use the information we collect to: process and fulfill your orders, including sending order confirmations and shipping updates; communicate with you about your purchases, questions, or requests; send you marketing emails about new drops, products, and brand news — but only if you’ve opted in; improve our website and understand how visitors interact with it; detect and prevent fraud; and comply with legal obligations.

We will not sell your personal information to third parties.

03

Cookies & tracking technologies

We use cookies and similar technologies to enhance your experience on charistea.com.

Essential cookies

Required for the site to function — for example, maintaining your shopping cart and processing checkout. These cannot be disabled.

Analytics cookies

We use Google Analytics to understand how visitors use our site. This helps us improve the experience over time. Google Analytics may collect information such as pages visited, time on site, and general location data. You can opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on.

Advertising & social media cookies

We use the Meta Pixel (Facebook/Instagram) to measure the effectiveness of our advertising and to show you relevant ads on social platforms. This may involve sharing information about your visit with Meta. You can manage your ad preferences through your Facebook or Instagram account settings, or via the Digital Advertising Alliance opt-out tool at optout.aboutads.info.

Managing cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the site.

04

How we share your information

We share your information only as necessary to operate our business and as described below. We do not sell your personal data.

Service providers

We share information with trusted third-party service providers who help us operate our business, including Shopify (e-commerce and payment processing), Klaviyo (email marketing), Google (analytics), Meta (advertising), and shipping carriers. These providers are contractually obligated to protect your data and use it only for the services they provide to us.

Legal requirements

We may disclose your information if required to do so by law, or in response to a valid legal request such as a subpoena or court order.

Business transfers

If CharisTea Brands LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you if this occurs and your data becomes subject to a different privacy policy.

05

Email marketing

If you sign up for our email list, we’ll use your email address to send you updates about new drops, products, and CharisTea news. We use Klaviyo to manage our email communications. Every marketing email includes an unsubscribe link. You can also opt out at any time by emailing us at hello@charistea.com.

We do not share your email address with third parties for their own marketing purposes.

06

Data retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve any disputes. Order information is typically retained for up to 7 years for accounting and legal purposes. Marketing data is retained until you opt out or request deletion.

07

Your rights & choices

Depending on where you live, you may have certain rights regarding your personal information, including the right to access, correct, or delete your data. California residents have additional rights under the California Consumer Privacy Act (CCPA), including: the right to know what personal information we collect and share; the right to request deletion of your data; and the right to opt out of the sale of personal information (we do not sell personal information).

To exercise any of these rights, please contact us at hello@charistea.com. We will respond to verifiable requests within 45 days.

08

Shopify & data hosting

Our store is powered by Shopify. Shopify collects and processes data about your visit and purchases as part of providing its services to us. Information submitted through our store is shared with Shopify and may be stored on servers located outside your country. To learn more about Shopify’s data practices, visit shopify.com/legal/privacy.

09

Children’s privacy

charistea.com is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at hello@charistea.com and we will delete it promptly.

10

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of the site after changes are posted constitutes your acceptance of the revised policy.

11

Contact

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

CharisTea Brands LLC

hello@charistea.com

charistea.com